CLEETHORPES Pier is being used as a backdrop in a picture campaign aimed at halting child exploitation by criminals.
The Power of Know is a mixed-media campaign that has been developed by Humberside police, North East Lincolnshire Council and other organisations.
It encourage young people to question "situations" that they might come across.
In the coming days, the image and other material will be displayed across social media as well as on Stagecoach buses, Transpennine Express trains and in other public places.
Says Cllr Ian Lindley, NELC's portfolio holder for children, education and skills: "Child exploitation is a huge emerging issue across the country.
"We are seeing gangs from other parts of the UK come to our area and take advantage of our children, using them to sell drugs and commit crime."
To find out more about The Power of Know, visit www.knowexploitation.com
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