Ming Yeung - application snubbed by council
A CONTROVERSIAL plan to erect a 143-metre stretch of hoarding signs opposite the Tesco superstore in Cleethorpes has been blocked - at least for the time being.
Liverpool-based property tycoon Ming Yeung sought advertisement consent for the hoarding signs in advance of work starting on a 86-homes development to be known as Strawberry Fields.
Although officers at North East Lincolnshire Council recommended approval, the planning committee turned down the application after noting strong objections from Humberston Village Council.
Clerk Kathy Peers wrote: "The Village Council feels this is way too much signage - 143 metres is not required.
"If the site is to be fenced off with hoarding which will extend to 143 metres, then it should not all be covered in advertising.
"This is a difficult and busy junction at the best of times and causing 143 metres of added distraction is not acceptable.
"Smaller scale advertising is fine, but there should also be plain, undistracting hoardings without advertising."
It is not known if Mr Yeung will submit an appeal, as his right, to the planning directorate.
The Grimsby News says: Such a long stretch of hoarding alongside what is currently a fallow farm field would undoubtedly scar the landscape, so we support planning refusal. However, it should be noted that extremely obtrusive hoarding with advertising has been installed around NELC's development site on Sea Road opposite Cleethorpes Pier. It is not clear whether the authority even applied for advertisement consent, let alone had it granted. The unfairness is patent. There is one planning rule for the council and another for businesses.
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| Double standards? The council's hoardings being installed on Sea Road, Cleethorpes |
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