Saturday, 20 February 2021

YOU CAN LOOK BUT YOU CAN'T TOUCH (YET) - THE NEW FURNITURE ON CLEETHORPES' NORTH PROM

                                                                       

Come and enjoy the sea view - one of the new street benches 

 STREET furniture designed to rest, chat or exercise on has been installed along Cleethorpes’ North Prom - but it comes with a reminder for people to comply with lockdown and resist the temptation to use or view it straightaway.

The 21 bespoke pieces have been put into place in two areas along the prom for use once present Covid restrictions have been lifted.

Says a North East Lincolnshire Council spokesperson: "Until such time however, people must adhere to all the social distancing and health and safety guidelines regarding touching surfaces and using equipment to exercise. 

"Once restrictions are eased, hand sanitiser stations will be installed near the furniture for added hygiene.

“For now, we ask people to admire this new furniture but only as part of their daily exercise if the North Prom is within their locality. 

Created by the firm, Freshwest, the 21 individual wooden pieces, include tall wooden chairs that overlook the sea, press-up benches and exercise ‘loungers’. 

The timber and stainless-steel construction is durable with the high-quality finish taking account of the seafront setting.

Simon Macro, Freshwest co-founder, explained how his visits to the resort and chats with various people there had coloured the work that had been done.

Said he: "We were challenged to create something robust that was unusual and engaging. 

"The furniture is designed as a family of objects, each with their own character and personality. 

"We also set about designing the pieces with exercise in mind. That was part of the brief and we really wanted to embrace it."

He added: "When we visited Cleethorpes, we noticed how people were using the promenade to exercise, but what also struck us was the beautiful vista and we wanted to make the most of that view."  

The Grimsby News says: It was a tad optimistic for NELC to expect people to abide by their no-touch instruction. Adults and children alike have been clambering over the furniture all day. But, on the plus side, that proves how popular the initiative has been. Well done to the council, Freshwest and all involved for perking up this part of the seafront with such imaginative installations.                              



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