Council planners turn down BT application for 'street hub' on St Peter's Avenue pavement

                                                         

An example from elsewhere of what BT had in mind for St Peter's Avenue

THERE has been a setback for BT in its proposal to set up a two-sided digital advertising display board - described as a "street hub" - outside 61 St Peter's Avenue in Cleethorpes.

According to the company, the installation would also have enhanced mobile phone reception, counted pedestrian footfall and provided generous amounts of advertising opportunities for North East Lincolnshire Council. 

However, planning consent has been refused by the authority on the grounds that the sign would  "impede pedestrian movement and prejudice public and highway safety given the limited adopted footway width which would remain following installation".

                                                                

The site earmarked (unsuccessfully) by BT for its sign