NELC plans to increase capacity of Meridian Showground from 5,000 to 15,000

                                                                

Completed in 2009, the Meridian Showground has not yet quite fulfilled its potential

THE maximum capacity of the Meridian Showground in Cleethorpes could be increased from the present figure of 5,000 to almost 15,000.

North East Lincolnshire Council leisure chiefs think this is essential to "cater to the demands of larger-scale events and unlock its true potential".

A report states: "The site is already a key venue within our resort, playing a vital role in hosting a diverse range of events, from cultural festivals to sports event. 

"However, many event organisers are seeking venues capable of accommodating larger audiences, and increasing capacity would give the potential to attract and host these events successfully. 

A larger capacity at the Meridian Showground could position the area as a premier destination capable of hosting major gatherings and concerts, thereby attracting more visitors and driving economic growth. 

"Major events often require venues with substantial capacity to accommodate attendees, participants, and vendors. 

"Expanding the maximum capacity to 15,000 would position the area to attract high-profile events that could significantly boost our resort’s visibility and reputation regionally and even nationally. 

"This could increase the revenue potential from hire bookings, concessions, and sponsorships. 

"Larger attendances translate to increased spending on accommodation, dining and local attractions, benefiting not only the resort but also the surrounding businesses and community." 

The report adds: "Larger events bring people together, fostering a sense of community and belonging. 

"Expanding the capacity of the Meridian Showground could  create more opportunities for residents and visitors to come together, celebrate and enjoy shared experiences, strengthening the fabric of our community."

 Completed in 2009, the showground occupies four acres of mostly grassland.

It has not yet been stated how any increased attendances would be accommodated, and some nearby residents might be fearful of increased traffic and parking congestion, though the authors of the report do not expect this to be an issue.

More details of the proposal are expected in the coming weeks.                                 

Kestrel's eye view of the site which is at the southern end of Cleethorpes