Bring on the big acts! Green light for expansion of Meridian Showground's audience capacity

                                                      

CONFIRMATION has come that the maximum capacity of the Meridian Showground in Cleethorpes is likely to be increased from the present figure of 5,000 to almost 15,000.

North East Lincolnshire Council's portfolio for leisure, Cllr Hayden Dawkins, made the announcement at last night's full meeting of the authority.

The proposal has hinged on a  plan to manage traffic and parking arrangements in the case of huge crowds descending on Cleethorpes

to see big acts.

And, earlier this week, a Traffic Management Plan was formally rubber-stamped. 

NELC's leisure supremo Helen Thompson and colleagues believe larger capacity is essential to "cater to the demands of larger-scale events and unlock its true potential".

A report states: "Many event organisers are seeking venues capable of accommodating larger audiences, and increasing capacity would give the potential to attract and host these events successfully. 

"A larger capacity at the Meridian Showground could position the area as a premier destination capable of hosting major gatherings and concerts, thereby attracting more visitors and driving economic growth. 

"Major events often require venues with substantial capacity to accommodate attendees, participants, and vendors. 

"Expanding the maximum capacity to 15,000 would position the area to attract high-profile events that could significantly boost our resort’s visibility and reputation regionally and even nationally. 

"This could increase the revenue potential from hire bookings, concessions, and sponsorships. 

"Larger attendances translate to increased spending on accommodation, dining and local attractions, benefiting not only the resort but also the surrounding businesses and community." 

The report adds: "Larger events bring people together, fostering a sense of community and belonging. 

"Expanding the capacity of the Meridian Showground could  create more opportunities for residents and visitors to come together, celebrate and enjoy shared experiences, strengthening the fabric of our community."

Completed in 2009, the showground occupies four acres of mostly grassland.

No details have yet been published about how the showground will be expanded to accommodate larger gatherings.