DOG-owners have been reminded of their reponsibilities in a campaign launched today by North East Lincolnshire Council.
One message is to respect the shorebirds that feed on the sand and mud as the tide recedes.
In addition, dog walkers will be fined £100 if they take their dogs on the restricted central section of Cleethorpes beach between Good Friday and September 30.
Last year, the authority fined 458 people for breaching this regulation.
Warning signs about the fines can be found along the promenade and at beach entrances in the restricted area.
In addition, dog walkers will be fined £100 for not picking up their animal's mess.
Why are dogs banned from the central beach?
Primarily it is a requirement to obtain Blue Flag Status.
The Seaside awards are part of the Keep Britain Tidy portfolio.
Blue Flag Criteria state: "During the bathing season, dogs must be excluded from the award area."
Says NELC: "Cleethorpes relies heavily on tourism, and Blue Flag status is the benchmark that makes it stand out and attract visitors.
"Around the country, all beaches with a Blue Flag Status have the same stipulation."
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