'Rail visitors to Cleethorpes expect to see the beach and pier - not a line of fast food trailers!'

Planning officer says trailer would 'clutter' North Prom

THERE  has been a setback for a trader who has been keen to operate  a trailer, selling  both hot and cold food, on North Promenade in Cleethorpes.

His application to site The Yummy Truck near the railway station has been refused  consent after a senior planner  at North East Lincolnshire Council deemed that it would "cause harm to the character of the area".

The proposal had sparked several objections, some from other food traders who expressed fears that further competition would put their own livelihoods at risk.

In a submission to NELC, one objector wrote: "The promenade already has an extensive range of food and drink permanent establishments and does not require another unit selling hot food or icecream.

"Visitors to Cleethorpes that arrive by train expect to see the beach and pier, not a line of fast food trailers.

In her report, explaining her decision, NELC case officer Bethany Loring writes: "It is felt that the introduction of another concession space, with a trailer of this nature, would create a cluttered feel along this section of North Promenade especially when viewed in conjunction with the existing operators. 

"The site is also close to the Grade II Listed Buildings, associated with the railway station, positioned to the southeast and west. 

"This clutter and intrusion on the open aspect of the promenade is considered harmful to the visual amenity of the area. 

"Whilst the physical area would be relatively limited, the cumulative impact of the introduction of a further concession within this area would be considered detrimental to the character of the area. 

"As such it is not considered that the design of the proposal is acceptable and would cause harm to the character of the area."  

                                                    

North Prom on a wet and windy day earlier this week