Cleethorpes councillor opts for 'softly, softly' signage outside his popular seafront meeting place

 

Artist's impression of how Willys might look with the less obtrusive sign (visual: Jonathan Hendry Architects)  

PUB landlord and North East Lincolnshire councillor Bill Parkinson is planning to insert more subtle signage outside his pub on Cleethorpes seafront.

In a world where everyone else wants to shout, he prefers to speak quietly with a more discreet sign than the one that currently exists.

Says his architect, Jonathan Hendry:  "The potential impacts of this application and design of proposed signage are minimal in response to the setting of the site and its location within the conservation area.

"The signage proposed will replace an existing sign that is far larger than what is proposed. 

"Its shape and size will be in keeping with the new canopy structure, reducing its impact on the existing building whilst maintaining adequate visual promotion. 

"The proposed signage looks to use a soft white illuminated acrylic box, with black text.

"It is our opinion that the new signage will be in keeping with the existing building's characteristics and will not be a detraction."

The proposal is currently under consideration by planners.

                                                               

The existing signing is hardly garish, but Cllr Parkinson favours something more 'gentle'