Monday, 13 March 2023

Supermarket rival Aldi in bid to put brakes on Lidl's revamp plans for former Pleasure Island theme park

                                                   

Spanner in the works? Aldi seeks to stall Lidl's foodstore plans for former theme park 

THERE has been a surprise move in the bid by a Lidl-led consortium to redevelop the former Pleasure Island theme park in Cleethorpes.

Lidl's discount supermarket competitor, Aldi - also a German company - is urging North East Lincolnshire Council planners to delay a decision on the project.

Through the Leeds office of its agents, Avison Young, Aldi says Lidl has provided retail impact information which is both incomplete and out-of-date.

In a letter to planning case officer Cheryl Jarvis, Aldi says: "The application should not be determined until an updated retail impact assessment, has been undertaken and submitted to the Local Planning Authority."

The later intervention will come as an inconvenience to Lidl.

There is no certainty that  Ms Jarvis will agree with Aldi,but, if she does, it will drag out the planning process for many months while an assessment is undertaken.

There is also a chance that other nearby supermarket companies such as the Co-op, Spar and Tesco might also enter the fray.

One suprise is that, as yet, neither the council's highways department, nor its ecology department, have yet commented on the Pleasure Island project.

However, their submissions, which could be of critical importance,  are expected within the next few days.   

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