New signage in prospect for one of Cleethorpes' most notable commercial buildings

Handsome building dates back to the 1930s

                                             

NEW non-illuminated sites have been approved for one of Cleethorpes' best-known shops - the 1930s shop at the lower end of Isaacs Hill.

Formerly an electricity board showroom, then a fancy dress shop, the store now sells stylish retro products of the 20th Century.  

The current signage is bright pink, and proprietor Kathlen Darker favours gold and white lettering on a black background. 

She believes the muted colours and design are  more appropriate for an art deco Grade II Listed building and "represents a betterment compared to the current signage".

North East Lincolnshire Council's heritage officer, Louise Jennings, is thought to be supportive  though she is still uncomfortable with the existence of "totally alien" roller shutters.

The business has retained its old name, Twinkles.

                      

Too much pink?