Long-established Grimsby eye care firm 'opts' to merge with a younger Cleethorpes competitor

                                                                

The premises in Cross Street, Cleethorpes, of Stephens & Drew. If customers are feeling peckish after their eye checks, there is a Chinese takeaway next door 

                     

IT'S the end of the road for a much-loved Grimsby firm that last year celebrated its 75th anniversary.

Optometrists C . A Segal, which has premises on Cleethorpe Road, is to merge with its Cleethorpes counterpart, Stephens & Drew, on Monday November 18.

The news will sadden many of the former's clients, but they will be relieved to know that the two optometrists, Jennifer Reeves and Amy Ellis, have  agreed to move Stephens & Drew, which is located at 9-11 Cross Street, Cleethorpes.

This is in order , to "provide the same friendly service and care"  that customers have come to expect.

The Grimsby firm was set up in 1948 with Carol and Clive Segal taking over the business in 1970.

In a letter to Segal customers, Stephens & Drew, which was established in 1958, describe the change as "exciting" and have pledged the "best possible eye care."

As a goodwill gesture, new Segal customers are being offered a 10 per cent discount on complete spectacle frames at their next appointment.