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The former theme park for which Lidl UK has high hopes if redevelopment proceeds |
DISCOUNT retailer Lidl UK has again banged the drum for its proposed store on part of the site of the former Pleasure Island in Cleethorpes.
Lidl is believed to be heading the three-party consortium which is seeking to redevelop the long-abandoned former theme park.
In its latest submission to North East Lincolnshire Council planners, it states (through Lichfields, its agents): "The proposed new Lidl and other retail units would have a significant positive impact upon local consumer choice.
"Currently, the only foodstore of any significant size in Cleethorpes is Tesco Extra superstore at Hewitts Circus.
"Whilst there are some clothing and footwear operators at Meridian Point, the majority of non-food provision in Cleethorpes Town Centre comprises smaller scale, independent stores.
"The proposed new uses on the Pleasure Island site would therefore enhance the accessibility and availability of food and non-food retailing both to local residents and to tourists/other visitors to the area - including those staying at the proposed holiday lodges and those at nearby Thorpe Park.
"In doing so, they would therefore help to ‘claw back’ expenditure which is currently leaking out of Cleethorpes to stores in Grimsby.
"Such stores include Lidl and Aldi foodstores at Ladysmith Road and Cleethorpes Road, and superstores operated by Asda, Morrisons, Sainsbury’s and Tesco.
"In doing so, the proposals would help to relieve the pressure on existing discount foodstores in Grimsby, all of which are performing strongly, at levels significantly above their respective company averages. "
"The proposals would also claw-back spending from stores at Alexandra Dock, Victoria and High Point Retail Parks in Grimsby, and, to a lesser extent, those in Grimsby Town Centre itself."
Would a Lidl at Pleasure Island weaken trade at Cleethorpes Town Centre food outlets such as the Co-op and Sainsbury’s on St Peter's Avenue as well as those within local centres such as those (including Spar stores) at Humberston, New Waltham, Trinity Road, Middlethorpe Road, Sandringham Road and Hardy’s Road?
Lidl doubts this, maintaining that these shops are focused upon meeting day-to-day top-up and more specialist shopping needs, and would not face direct competition with those at the proposed new retail uses at Pleasure Island.
It further states that the two new hotels being proposed at Pleasure Island would enhance the range and choice of visitor accommodation in the Cleethorpes area, which, it states, "is currently focused upon smaller, independent hotels and caravan and chalet-style accommodation on holiday parks".
Lidl continues: "In doing so, the development - including the proposed conference centre - would help to consolidate and enhance the town’s status
"The scheme would have a positive impact in terms of enhancing local consumer choice, and the range and choice of retail, leisure and hotel provision accessible to residents of, and tourists/other visitors to, Cleethorpes."
The other three named parties in the consortium are Liverpool-based YPG FAB 2 Ltd and locally-based Seaside Getaways Ltd and Church Lane Humberston Ltd, but Lidl seems to be the one calling most of the shots.
It is thought NELC planners could determine the long drawn-out application before the end of this year.
* German-owned Lidl Lidl has been developing stores throughout the UK since 1994 and currently operates almost 1,000 stores nationwide. It says it is able to offer "high-quality products at low prices as a result of cross-European bulk buying power, and an efficient approach to store format, staffing levels and management". A typical Lidl store will offer circa 3,000 product lines and, although this may increase slightly in future (up to about 4,000), this is still significantly lower than the typical range of 20,000-plus lines in a superstore operated by one of the big four convenience retailers. Subject to seasonal variation, Lidl stores dedicate around 20 per cent of retail floorspace to the sale of non-food items. A typical Lidl store provides up to 40 (full time equivalent) jobs.