SOPHIE Wignall is new tourism supremo at North East Lincolnshire Council.
After nine years with the Grimsby-based authority, she has been promoted following the retirement in summer of previous post incumbent Sue Marshall.
Educated at schools in Humberston and at Franklin College, then Nottingham Trent University, she is also a director of P. Surfleet Plumbing and Heating.
She was previously a non-executive director at So Thai restaurant in Cleethorpes and also worked for a year in London within the marketing department at global food giant Heinz Ltd.
Says Sophie: " My passion and interest has always been business improvement, service and managing teams.
"My 15 years' experience in both the public and private sectors has given me an understanding of business operations, strategy and growth.
" I thrive in my current role and in helping to make North East Lincolnshire a great place to live, work, invest and visit.
"Working in a fast paced, challenging and busy environment keeps me alive."
In her new role, Sophie will have a key role to play in NELC's recently-announced proposal to overhaul its approach to tourism.
|The Discovery Centre in Cleethorpes - council-owned tourism asset|